Journal

Flutter started on paper — then it took the bed

Flutter Comforter with Madeline LeBlanc hand-drawn artwork on a made bed

Madeline LeBlanc draws Flutter at full size before it becomes a comforter. Pencil, brush, and odd light stay in the textile — one piece that finishes a bedroom.

Before Flutter was a comforter, it was pencil on paper at full bed size. Madeline LeBlanc draws large — a habit she developed during her Tween (2022) series on madelineleblanc.ca, the bridge between her early surrealist paintings and the textile-ready work that followed.

Most print-on-demand art gets scaled to fit product templates. Madeline reverses that: the artwork sets the scale, and the product follows. Flutter exists at bed size because she made it at bed size. The graphite, brush marks, and uneven line weight that survived the digital capture are the same ones visible on the finished comforter.

You can trace the timeline across her portfolio:

  • Surrealist Works (2021–2022) — the visual language is born. Floating forms, fractured planes, the odd light that shows up in everything after.
  • Tween (2022) — a tighter year. She starts drawing at physical scale. These works are the direct ancestors of what is now on bedding.
  • Secret Garden (2023) and Wildflowers (2024) — the organic forms take over. Florals, vines, translucent washes. This is the visual vocabulary Flutter, Rebirth, and Scribble all come from.

Each Making Madi product is one piece of this timeline, translated into something you sleep under. The portfolio at madelineleblanc.ca has the full archive — exhibitions at the Art Gallery of Alberta and Harcourt House, the CBC News feature, and the ongoing studio work that feeds the shop.

Shop the Flutter Comforter or browse the full Bedding collection.